BY THE NUMBERS
A SOMEWHAT RANDOM LOOK AT
D I GITS INFLUENCING CABLE PR,
M ARKETING AND BRANDING
$478 million:
2006 combined ad revenue of
the ABC, CBS and NBC evening
newscasts, according to TNS
Media Intelligence. That figure
was down slightly from ’05.
10 million:
The record number of viewers
that TNT’s The Closer drew for its
season 3 finale last September,
besting seasons 1, 2 and 3 pre-
mieres, which at the time were
ad-supported cable’s largest
audience for a scripted series
telecast. (Nielsen data from a Turner
Press Release, Apr 7, 2008)
$1 61 billion:
Ho w much marketers and advertisers will spend
on new media platforms by 2012, up 82% from
this year, a report from PQ Media says. The
platforms include online video, store-based TV
screens, sponsored events, product placements,
mobile phones, video games and DVRs. Online
search spending will grow 113% to $26 billion
by 2012, it says. (USA Today, March 26, 2008)
Fewer Than $10 Million:
The cost for Polo Ralph Lauren
to outfit 1,500 American
athletes during the opening and
closing Olympics ceremonies.
(includes cost of wardrobe for U.S.
athletes during their off time in Olympic
Village venues).
$1.4 billion:
2006 ad revenue brought in by
the morning shows of the big
three broadcasters. That figure
also was down slightly from the
previous year.
5%:
The decline in evening news
viewers across the three broad-
casters in 2007; it was down
13% at CBS. (The NY Times, 4/8/08)
85%: $2,000 each:
Women 18-54 who told Lifetime The auction
in a 2007 online survey they were price collectors
interested in watching movies are expected to
in high definition, far exceeding pay for clubhouse
any other genre. The survey also urinals from
showed about 90% of women Yankee Stadium,
are involved in the purchase of an which will be
HD TV. (Lifetime press release announcing razed late this
launch of Lifetime Television HD, Apr 16, year. A brick
2008. The 2007 online survey polled what will cost $100,
Lifetime called “a nationally representative a bucket of sod
sample of W18-54 who are digital $500. Now
c able influencers.”) that’s a brand!
( Sports Illustrated,
Apr 7, 2008)
More Than $10 Million:
Projected sales for Olympics- 9.2 million:
branded Polo clothing stemming Number of U.S. households that
from the Olympics deal. ( The Wall could experience receptivity
St Journal, Apr 8, 2008) problems with digital TV signal
$18.2 million: coverage in the 2009 digital tran-The 2007 income of 15-year-old Disney Channel sition, according to research firm
phenom Miley Cyrus (aka Hannah Montana). Centris. (Centris release, Apr 10, 2008)
$260 million:
The 2007 income of Oprah Winfrey, who will be
running the OWN network in late ’09 in a 50-50
venture with Discovery Networks.
$12 million:
2007 income of Trouble, the late Leona
Helmsley’s pooch. [Parade Magazine, April 13, 2008]
$2 million:
Minimum salary of Time Warner
boss Jeff Bewkes; he receives
an annual discretionary
cash bonus with a target of
$8.5M beginning next year. (SEC
filings reported in CableFAX Daily, Nov
13, 2007)
76%: More Than
The percentage of teens in 1 Million:
a phone survey for CTAM by Caller ID
ICR of 512 teens ( 12-17) who messages
said user-generated clips were delivered by
their favorite video content on Cablevision to
any device; comedy clips were subs in the 5
second at 69%; news/political months since
clips were near the bottom launching
at 42%, with dramas at 36%. the service
83% said they still watched system-wide
TV, while two-thirds said they in November
had a personal Web page. 2007. (Cablevi-
(C TAM Pulse, Apr 7, 2008) sion, March 2008)
