IN: An “observational documentary series” abou t
Pamela Anderson, “a Hollywood icon and international
megastar… viewers will get to know the real woman
behind the famous breasts…the series will focus on
Pam as an individual and will not feature her kids.”
(Excerpt from E! press release, April 7, 2008)
OUT: Inconsiderate use of paper.
IN: Admonition at the bottom of e-mail received from Planet Green staff: “Kindly consider
the environment before printing this e-mail.”
A BRIEF LOOK AT TRENDS
CABLE PR AND MARKETING
EXECS ABSOLUTELY SHOULD
KNOW ABOUT.
OUT: True
premieres and writers
as undesirable geeks.
IN: For fans who
have nothing to live
for except to see what
will happen during
The Closer’s July premiere, videos posted
at tnt.tv in early April
provided much relief.
The videos featured
what TNT called
“exclusive footage”
of the writers’ room,
where The Closer’s
creative staff hashed
out story ideas and
brainstormed different
cases. (Is that must-see content or what?)
OUT: Greasing DJs’
palms to get exposure for new tunes.
IN: Having your song played as a WWE wrestler
enters the ring. The Red Hot Chili Peppers, Rev
Theory and John Legend have taken this route,
while Fuel’s “Leave the Memories Alone” jumped
999% in sales after it was used by legendary grappler Ric Flair during WrestleMania XXIV and Monday
Night RAW on USA, says Nielsen SoundScan. This
is another example of WWE’s great exposure for
performers, says Neil Lawi, the GM of WWE’s Music
Group. Who knew WWE even had a Music Group?
To see the full answers visit us online
How do cable’s PR
and marketing exes
fit in?
Todd Hansen Chief Marketing
Offi cer,
T he Sportsman
C hannel
Brand
(besides my
own) that I’d
love to have
is ...
Harley-
Davidson
S usie Fogelson VP, Marketin VP, Marketin g, Fo od
Network
A pple
Pat Lafferty Chief Creative Officer,
Travel Channel
The U.S.
Government
Barb Gee VP, Strategic Sales
Alliances, Comcast
The NBA
David Schwarz VP, Communications,
Spike TV
Ed Forman Chief Strategy Officer,
ICTV
The Yankees
Apple or Toyota
Prius
I surf
YouTube...
Best book
on PR and/or
marketing is...
I’d love
a celebrity
endorsement
from…
hardly The 22 Brett Favre—
at all Immutable yes, I am a
Laws of c heesehead
Branding by
Al and Laura
Ries
to marvel at its All Marketers
invention Are Liars by
Seth Godin B arack Obama
every time I’m
sent a link
to view
political clips
no more, I surf
spike.com
when someone
sends me a link
Eating the Big
Fish by Adam
Morgan
Small Is the
New Big by Seth
Godin
Blink by
Malcolm
Gladwell
Crossing the
Chasm by Geoff
Moore
Tiger Woods
Oprah Winfrey
Eli Manning
Lance
Hannah
Montana
is…
the Barbie of
this decade
a money-m aking
m achine
in my house
every day, every
week
the daughter
I’ve always
wanted
where the
Unabomber
lived
a high-margin
offering on
